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For a Mum, By a Mum 
As she struggled to dress her squirming, protesting baby, new mom Ruth Waddingham had the same thought all new parents share: There has to be a better way! So, drawing on her 20+ years of experience as a graphic designer, Ruth re-invented babywear with full-front openings, zippers that unzip from the ankle for quick diaper changes, and the exclusive Pooper Peeper™ to check diapers without undressing. With the encouragement of friends and family, Ruth developed an entire collection of ingenious and adorable babywear – from rompers and dresses to hats and blankies – and Zipit was born. Now Zipit’s sweet silhouettes and cheery colors are turning up everywhere as more parents and babies see how simple and fuss-free dressing can be.

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